Start a delivery service at your restaurant and expand your business

August 18, 2019


The food-delivery market is expanding globally. A study, conducted in Europe, the United States, Asia, and the Middle East, has shown that the market for food delivery stands at €83 billion and that five internet food-delivery platforms are valued at more than $1 billion.

Nowadays, successful restaurants are the ones that work hard to streamline their operations in order to increase tables turnover rate and look for new ways to get more revenue such as catering, food delivery and merchandising. Catering special events and parties and delivering food to individuals and companies are proven to be highly profitable ways. Consequently, in this article, we will show you how to start a delivery service at your restaurant and expand your business.


How can you benefit from delivery service:

  • Raising your restaurant’s profit.
  • Attracting new customers.
  • Increasing your sales.


The first thing to do is to decide what type of delivery service you would choose:

  • A third-party delivery service.
  • Setting up your own delivery service.


1. A Third-Party Delivery Service:

If you are not ready to handle the delivery service at your restaurant or you don’t receive enough orders, you can choose to use a third-party delivery service. These companies include Talabat, UberEats, Carriage and many others.

However, you should find the right company, with which there will not be late deliveries, cold food, rude drivers, or any other problem that might bother your customers. You can find out that by knowing how a specific company works with other restaurants in your area.


2. Setting Up Your Own Delivery Service:

When starting your own delivery service, if you want to boost your restaurant’s commitment toward environment and sustainability, you would choose bike deliveries.

You shall start offering your delivery service around your restaurant to see if it is worth to invest in such a service or not, then you can try expanding your delivery area.

You also have to determine the delivery area you want to cover, at what time, and the menu items you can deliver, such as breakfast orders from 08:00 a.m. to 11:00 a.m.


How Would You Start Your Own Delivery Service?

Occasionally, you might be overwhelmed by orders. However, you can handle the chaos by having part-time employees to call them when needed, cross-training your staff, and smartly scheduling the staff to handle the workflow during busy rush hours.

Additionally, you have to allocate a separate station for assembling delivery and preparing orders to avoid backups.

To ensure that the food will be delivered safely, you shall transport it using heated containers, thermal bags or well-wrapped packages to guarantee that the food will stay hot.


How To Market Your Own Delivery Service?

  • Provide menus with each delivery so that customers would repeat orders.
  • Post your menu on your website and social accounts.
  • Issue a press release in local newspapers and magazines to make people know about your new service.


How To Handle Delivery Service:

You shall consider using a mobile POS system to control delivery payments that allow you to track all delivery orders with no errors. Moreover, menu engineering would help you to choose the most popular and profitable menu items you should offer in your delivery menu.