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How to Grow and Promote Your Restaurant Delivery Business Online

April 7, 2020

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Customers, nowadays, are getting more and more accustomed to ordering their food using an app on their phone or going on the website of their favorite restaurant and ordering their food in a few clicks. Online food delivery is now a trend due to the Coronavirus outbreak. Therefore, you need to know how to market your delivery business and grow revenues.

Here are some tips to know how to grow and market your restaurant delivery business online.

1. Take Orders Online

The first step to growing your restaurant delivery business is to give your customers the opportunity to order food in various forms, especially, online ordering. You need to have an E-menu to display online. Ensure your online presence through a website, social media, or delivery apps. Moreover, you may invest in a restaurant management system that offers you an integration with delivery apps in your area with an opportunity to manage and monitor the success of your delivery business. Lean Management System is one of those systems that is easy to use and offers many other integrated systems that help you manage your business conveniently.

 

2. Search Engine Marketing:

Ensure that your website has an excellent online presence and ranking nicely in the search engines to attract more visitors. Search engine ranking is affected by SEO, content, website design. To do so, you need to position the right words in the right place.

Consider the following tips:

  • To rank better in the search engines, place the basic SEO elements rightly including a friendly URL, Meta tags, sitemaps, image alt tags.
  • When you publish images online, ensure not to leave your Alt Text Description empty since it is what Google uses to pop up suggested searches when people search for images or business. Use related keywords and phrases so that your restaurant can dominate food delivery search in your area.
  • To make it easy for people to find your website, optimize your website content through relevant keywords and location-based content.
  • Add a blog to your website to attract more people and ensure regular use of keywords.
  • Sign Up for Google My Business to allow viewers to view all your contact details and website all in an instant because it acts as an online directory when people specifically search for services related to your restaurant.
  • Use Google Ad Words so that you can target potential customers who live in a specific geographic area. It is most commonly done through apps that allow location tracking.

 

3. Leverage Social Media Platforms Creatively:

People might stumble across your social media page before they ever see your actual website. Therefore, you want your social media page to be the most attractive it can be.

Here are some tips on how to use social media to level up your food delivery business:

Define your target audience to choose the right platforms:

You should define your target customers to decide what social platforms to use and what content to post on them. To reach younger customers, you can use Instagram and Snapchat while Facebook can help you reach an older audience. Here you can find ways to grow your followers on Instagram.

Keep a balance in content:

Do not just post promotional content, but also post entertaining and engaging content and keep up with cultural trends and the latest news.

Communicate with your audience:

Use a friendly tone of voice and simple language Social media is about communication and speak the same language as your target audience.

 

4. Pay Attention to Video Content:

Marketing videos are effective ways to display your brand message and to ensure it stays in your customers’ minds.

Here are some tips to make more effective video content for food business marketing:

  • Introduce your menu items and your service through storytelling with characters people can relate to. The video should tell stories that instigate feelings and imagination.
  • The video should communicate your brand’s mission to the customers to show them what you are going to be in coming years, and how you plan to develop the brand image for the future.
  • Video content includes recipe videos, videos for the nutritious value of ingredients, and much more.

 

5. Leverage the power of influencers:

Influencers can really help you reach your target audience since people believe in word-of-mouth marketing more than anything else.

Here are the best ways to leverage influencers:

  • Consider teaming up with famous food bloggers through a mutually beneficial business partnership so that they would write for your own blog or regularly mention your brand in their blogs.
  • Tie-up with foodie vloggers or YouTubers or other influencers on different platforms make them make great videos of your food and share it with their followers.
  • Capitalize your customers’ reviews, feedbacks, and testimonials through sharing their food pictures on social media to influence other people.

 

6. Use Email and SMS marketing:

You can reach out to the users who are not aware of your services or people who are not acquainted with the internet by using email and SMS marketing. Email and SMS marketing is a cost-effective method that helps you to reach a large audience.

Here are some tips to implement Email & SMS marketing effectively:

  • Use SMS to send short-term period offers.
  • Use Emails for long-term offers or any future offers. Ensure to use email marketing software with customizable template (such as Mail-Chimp), because look and feel of your email directly affect its click-through rate.
  • Use SMS and emails for order confirmation and receipts.

 

7. Partner Up With Delivery Services:

Online delivery services help streamline the ordering process, and customers always prefer to deal with such delivery services. Some customers may even find out your restaurant through these delivery services.

You can partner with services like Talabat, Uber Eats, Carriege, or Delivero.

Lean Restaurant System can free you up of this burden and do a tough job for you. It offers you an all-in-one management system integrated with delivery services.

 

8. Offer Plant-based Items:

Plant-based diet is a hot topic. According to a new report by Markets and Markets, the plant-based meat market is projected to grow from a value of USD 12.1 billion in 2019, to reach a value of USD 27.9 billion by 2025. Customers, today, have many health concerns about the consumption of animal protein, either for medical reasons or as a healthy lifestyle. Hence, they demand protein substitutes, which reinforce the sales of plant-based meat products. (Find out how to promote your plant-based menu items in this article.)