Online Food Ordering: A significant Solution to Overcome Coronavirus’s Effects on Restaurant Business

March 29, 2020


During the coronavirus outbreak, as people stay home and restaurants close dine-in options, more people are forced to rely on food delivery apps. Restaurants need to focus on their delivery aspect of operations to cover up with the decrease in sales.

The Food and Drug Administration (FDA) notes that there is currently no evidence that COVID-19 can be transmitted through food or its packaging. This is also supported by Australia and New Zealand’s Food Standards Agency, the Food Safety Authority of Ireland, the European Food Safety Authority, and the German Federal Institute for Risk Assessment.

The Centers for Disease Control and Prevention (CDC) says because of the poor survivability of coronaviruses in general, on surfaces, there is a low risk of the virus being spread through food packaging or the food itself that is “shipped over a period of days or weeks at ambient, refrigerated, or frozen temperatures.”

Accordingly, we gathered here some tips so that you can boost your delivery business and drive more sales to your restaurant business.

1. Use The Right Technology to Handle Orders: 

In the age of advanced technology, online ordering has become the most preferred way to order food. You have to know how to efficiently use technology and optimize your delivery. You should use the right technology partner to help you incorporate multiple delivery options. Doing everything automatically saves the hassle of manual calculation and gives customers a satisfying experience.

On one hand, an ideal management system should give you multiple delivery options on one single platform, which can that automatically collects the orders placed through the various online ordering services.

On the other hand, you can use your restaurant’s own Online Ordering mobile app or website that is directly integrated with your POS. not to mention that you need to optimize your website to SEO optimized and use a clear CTA.

You can also use cloud telephony to manage customers’ calls if the volume of delivery orders is high, and are placed majorly over the telephone. If a customer calls to place an order and the call is not answered, or the line is busy, the call is automatically transferred to the next number until the order is received. You can keep track of all calls since all call logs are maintained.


2. Ensure Clear Communication:

If you are using the phone ordering method is, ensure that your staff is appropriately communicating with the customers over the telephone. Your employees should politely confirm the order to ensure no discrepancy. In addition, you should provide clear ordering options so that it would be easier for the customers to understand and place their orders.

Consider using a CRM software that maintains the customer’s name, contact details, and the address to avoid asking for the address details each time. Provide your delivery drivers with a GPS that helps them locate the customers’ addresses as well.


3. Create an Outstanding E-menu With Vegetarian Variations:

The restaurant menu is a very significant aspect of mobile ordering. You should offer a crisp, concise, descriptive, easy to read online menu that displays all the necessary information. You can use this online menu on your restaurant website or any other providers of restaurant delivery service. Lean System offers you an E-menu integrated with the whole system.

If you are using your restaurant website, make sure that you have a stellar landing page for your online orders that will encourage your customers to click on the ‘Order now’ button.

Moreover, the menu should be unique where customers can customize their orders and create their own meals combination.

The menu should convey detailed data about the nutritional value, ingredients, preparation time, food items, and all other information customers need to know.

Additionally, try to update your menu regularly and bring variations in your vegetarian menu as many people have minimized the consumption of meat and seafood.

You can also analyze your customer data generated from the CRM system to know more about the ongoing trends of the restaurant industry and run your menu according to them. Lean System also offers you a CRM system built-in to the whole system.


4. Include Different Payment Methods:

Most customers prefer cashless transactions. Therefore, it is always better to have more than one payment option. Consider integrating third-party payment gateways, like Paytm, Google Pay, and so many others, to make life easier for your customers.


5. Offer Contactless Delivery:

Contactless delivery is a new safe delivery method, which means that customers can leave instructions for where they want the order to be placed asking the delivery rider to place the order outside your door and then disinfect the area. Customers can also select pre-payment and pre-tipping options to minimize hand-to-hand contact.


5. Provide Stellar Service:

You should provide excellent service and remarkable customer experience not only to when at your restaurant but also at your restaurant delivery orders.

· Deliver hot food:

Delivering hot food makes your customers believe that the food is freshly prepared. Therefore, keep track of the delivery time and ensure the orders reach customers on time. Equip your delivery boys with insulated food bags that keep hot orders warm and cold items fresh throughout the ride. For items like drinks and ice cream, use dry ice to keep them fresh and frozen.

· Package food safely: 

Take precautions to ensure that the food does not spill and get messed in the containers so that food will not appear unappealing and less tempting to the customers. Consider using spill-free containers for delivery orders.

· Take care of add-ons:

Make sure to provide all appropriate condiments, napkins, and required tableware along with all your orders. For instance, do not deliver a pizza order without oregano or chili flakes. Do your best to deliver a convenient and fulfilling experience to every customer.