;

Successful Restaurant Starts with a Strong Restaurant Culture

November 13, 2019

cover-image

The restaurant industry is notorious for having high employee turnover rates. As a result, restaurant leaders need to give a lot of thought to building a cohesive, sustainable, profitable culture in order to establish an attractive workplace and to retain and motivate their staff. Furthermore, they need to embrace a strong corporate culture that enables them to attract customers, engage employees, and make better decisions.

 

So What Is a Restaurant Culture?

The restaurant culture is vitally important to your restaurant business. It is a set of behaviors and standards exhibited by all of your employees including you; the manager. In addition, this living ingredient of your restaurant’s operations is a daily commitment. A Restaurant Culture includes the vision, values, systems, norms, beliefs, language, mission, symbols, assumptions and habits.

It is about creating a personality of your employees and a style with which you served customers to build a distinctive customer experience that would attract people and let them talk about your brand. Moreover, it is what your staff members think and feel about your restaurant. And those thoughts and feelings built up over time by every interaction your employees have with your restaurant.

Your restaurant culture is one of the primary ways to set and strengthen your restaurant brand. This is to say that it is your special way of doing your business, resulting in attracting attention and drawing customers in.

 

The Core Elements of Restaurant Culture:

Staff:

Your staff has a huge part in creating the culture of your restaurant. They set the tone for new hires. In other words, your existing employees pass on to your new employees what is and is not acceptable in the workplace.

For instance, when a new member hears the old ones talking about a fussy customer, it would come to his mind that it is normal to talk about customers.

When hiring a new employee it is important that your decision shall be based not only on his skill set but also on how he will fit in with your culture.

Most importantly is that the right staff make all the difference.

 

Venue:

You would definitely carefully choose the décor and guest seating areas in your restaurant to create the right kind of atmosphere for your customers. Nevertheless, would you do the same with the areas only your employees see?

Your staff-only spaces must communicate the kind of culture you are targeting. Their areas must be spick and span. Make sure that these areas would never be cluttered, disorganized or unkempt. These areas shall never cause safety hazards nor foster inefficiency.

This way, your employees will feel appreciated and valued just like the customers. As a result, they would be motivated to provide the best customer experience.

 

Procedures:

You shall adopt clear policies, procedures, processes, operations, and rules in order to create an organized workplace where employees know exactly what to do, how to do it, and when they do it. This plays a huge role in shaping your culture and clarify how things are done in your restaurant.

If the system you embrace is not doing what you want, then you need to change your approach in running your restaurant. You would not get a different result if you keep doing the same thing.

Our advice for you is to invest in a smart HR system that could organize the way you are dealing with your employees. With such a system, your employees would be very satisfied. As it organizes their vacations, times-off, schedules, shifting, and payroll.

 

Value:

Your restaurant value is not just a mission statement hanged up on a wall. The value you set for your restaurant radically shapes its culture. Your employees need to be are truly convinced of a set of common beliefs. These beliefs are non-negotiable principles that are at the center of your business. Certainly, these values would affect the way they behave. It is something that can motivate and excite them.

Your restaurant value must identify the characteristics you want to bring to your concept. In addition, it illustrates what kind of work environment you are going to build and sustain.

For example, your restaurant value might be making the best shawarma in the city, purchasing local organic ingredients, having the most knowledgeable staff, respect, authenticity and cultural connection, Teamwork, or economic sustainability.

 

In conclusion:

With a well-defined, supported, and clear culture, you and your staff can make so big, strategic decisions, as well as smaller, daily ones, with confidence and commitment, easily and quickly. It helps every member of your restaurant staff to develop a common understanding of the right thing to do.